You’re thinking about creating your own product, such as an ebook. You’ve done your market research to discover what your market is already buying, so you know what your prospects’ want.
Now your goal is to create something just a bit better than the competitors’ products.
But if you’ve never created a product before, it can all seem a little overwhelming. If so, relax. Because all you need to do is follow these three steps to quickly and easily create your own high-quality product…
Step 1: Outline Your Idea
You’ve already done your market research, right? So you know what all topics were included in your competitors’ products. And if you don’t, then just browse the table of contents of these products.
You’ll want to include all these topics, plus any topics that might be missing from your competitors’ products. In other words, you want to make your product better than the products that are already on the market.
Now, the key to creating a good product quickly is to start with a thorough outline. Don’t just outline your main chapters. Be sure to also outline your subtopics and even the points you’d like to include in each subtopic.
Example: If you were writing a book about blogging, the section on getting a domain name and hosting might look like this:
- Setting up a Website
- Buy a domain name
1a. Tips for choosing a good domain name (.com, memorable, short, brandable, exact match for SEO purposes).
1b. Where to get a domain name.
- Buy webhosting.
2a. What features you need (how much space, bandwidth, how many domains on account, what kind of control panel, etc)
2b. Where to get hosting.
See how that works?
Overall, this section might be short – perhaps just 1000 words total – but the outline is very detailed. This detailed outline with manageable, “bite sized” topics makes it easy for you to create the product, because you can think of it as creating a series of short articles that are just 300 to 1000 words long. And that’s much more psychologically comfortable for most people, as opposed to thinking about writing a 20,000 page report or an even longer ebook.
Step 2: Research the Topic
Now you need to research each of the topics on your outline. Here are three tips:
- Use multiple authority sources. In other words, make sure you’re getting your information from trustworthy sources (like news sites, university sites, known experts, etc).
- Learn the topic inside and out by reading as much as possible. That way, you can write about your topic without looking at any of your sources.
- Interview people. If you want to create a product with information that can’t be found anywhere else, then find experts and ask them questions to get at the “secret” information. In other words, act like a journalist and get the “scoop” before your competitors do.
Step 3: Write Fast… and Then Edit
Now it’s time to start creating your product. You can type it, or you can use a tool like Dragon Naturally Speaking, which is a speech-to-text tool.
Either way, the point is to move quickly and create your product without stopping to proofread, edit or second-guess your work.
Once the product is finished, THEN go back in to edit, revise, proofread and polish. You might even have a good friend look over it, or you can hire a professional to proofread the product before you release it.
Creating your own product doesn’t have to be hard or overwhelming. If you follow the above three steps, you’ll break down the work into manageable pieces. And that means you’ll have your first product created before you know it!