Before I get into specifics, let me briefly cover what PPV is.
For those that don’t know, PPV traffic means pay per view traffic.
It is usually lower quality traffic because of the nature of the traffic.
The user downloads a software that installs a toolbar or some other kind of software on their computer that triggers popups on their system when they browse the internet.
The way PPV traffic works is an advertiser like myself, will bid on keywords or URLs in which our ad will popup if the keyword or URL is triggered.
For example if I wanted my landing page to show up everytime someone went to google.com. I would bid on that URL and every time someone went to google.com my landing page would trigger and popup on their screen.
It’s important to understand how PPV works in order to realize how this PPV campaign worked so well.
If you want to learn more about PPV I’m going to be creating a PPV guide if the interest is big enough. So feel free to leave a comment below if you would like me to put together a guide for you guys.
Now let’s talk about how I made $18,000 a month with a PPV campaign that took 30 minutes to setup.
First let me give you some background information about how I created this campaign.
Back when I ran this offer, the most popular offer on PPV traffic was free credit reports.
Everyone and their mother was running those offers. And for good reason…
It was easy money.
But I never liked the offers and how shady they were. (they weren’t free at all, and people got charged monthly for ‘credit monitoring services’)
So I focused on going a different route in the same financial sector.
I came across a couple debt relief offers while searching for an alternative to what everyone else was doing.
Why I chose debt relief offers.
I chose to go with the debt relief offers because I knew the financial sector was in rough shape. This was during the financial crash of the 2008’s and 2009’s.
People lost a lot of money during the crash and people needed help.
Debt relief offers looked like the perfect solution.
And for any new people out there. Always sell a product that solves a major pain point in someones life. Don’t waste your time trying to promote products that doesn’t fit into the 7 deadly sins.
If you have a product that can benefit from any of the above emotions, you will find it easier to get the sale.
Now that I had the offer I needed to figure out what my plan of attack would be…
“Every battle is won before it’s ever fought”
In the marketing world, research and preparation is what will determine if your ad campaigns are a success or not.
You need to do the research on your potential customers and figure out what pain points they have and how your product can solve them.
I won’t go over the details of that process here because it’s extensive, however you can find the detailed list of questions you must answer before you create your website and marketing material in my PPV guide found below.
For this campaign I knew that the financial collapse was a big pain point in my customers life.
I knew they needed a solution to their problems and they needed it fast.
I also knew the president recently had a speech about this economic problem and how he was introducing a economic stimulus package. (This was very important for my marketing as you will see later.)
So after doing some research I knew who my ideal customer was, I knew their pain points, and I knew the product I had would solve those pain points.
Now I had to put all of this research into a website that would convey that information to them.
How I created a $18,000 a month website in Photoshop in less than 30 minutes…
Now here’s the great thing I love about PPV traffic…
The size of the popup windows that show up when someone gets served your ad is typically only 800×600 pixels.
That’s not a lot of room to work with.
And building websites with that much room is a pain in the ass with HTML. (Not that I was ever a good website coder anyway).
So this is the great part about PPV that makes it great for even newbies to get into PPV…
You can create an entire 800×600 ‘website’ in photoshop and export it as an HTML in photoshop and upload it to your hosting and have a fully functioning 800×600 website from a single image.
It’s stupidly easy to do.
Are you ready to see what a $18,000 a month PPV landing page looks like?
That’s a damn ugly website right? (I never said I was good at photoshop haha!)
I won’t go into the “ugly websites do better” theory, but yes, ugliness doesn’t matter. Functionality is king. or as one of my favorite marketers Flint Mcglaughlin loves to say “Clarity trumps persuasion”. It doesn’t matter how it looks, as long as people understand what you are trying to say and what they can do on your website.
Now lets break down this website.
So now that I knew who my market was, I was going to build my landing page that speaks to them.
My target customers were struggling. They had debt and they wanted help.
So built my landing page around the idea of “Hey, would you like a debt bailout?”.
The top part: “Bank members: qualify to receive a debt bailout” does 2 things.
- It reaffirms that the popup that comes up (remember this is PPV traffic which is popup traffic) is related to the website they are on (which is banking websites).
- It tells them they can qualify to receive a debt bailout. These people are already in debt. So naturally they are curious to know what a debt bailout is.
Now the 2nd headline: Special offer for bank members only: Do you qualify to receive a debt bailout?
The first part of this sub-headline builds more authority/trust. “Special offer for bank members only”. This reinforces the idea that this isn’t a random popup, it knows they are on their bank website. It builds authority because it’s not like any other popup they’ve seen.
Content text: “Thousands are taking advantage of the new debt bailout bill designed to help americans in debt. If you qualify you can:”
Now here is where it gets interesting… By mentioning “thousands are taking advantage of the new debt bailout” It creates social proof. It gets them thinking “other people are already doing this, maybe i need to do it too”.
Then it talks about a new debt bailout bill WITH the video of obama talking about a debt bailout bill in the background. This creates a HUGE authority / trust factor in your landing page. Not only is there a video talking about this new bailout bill, but it’s the president.
At this point they should be very interested in what this is all about. They read the bullet points and they love what they’re reading. “Eliminate half or more of my debt? Reduce my monthly payments? Stop calls for debt collectors? It only takes a few seconds to find out if I qualify… Well if it can do all that it’s worth seeing if I qualify…”. and they click the green CTA button and get taken to the debt settlement offer website where they fill out their info and you get paid.
Now that I had the research, knew my audience and created the website… Where would I promote it?
The secret to PPV that makes it one of the greatest traffic sources for high ROI.
PPV traffic might not be the greatest quality when it comes to cost, but it has something almost no other traffic source has…
And that’s the ability to have your popup show up while the user is browsing any website.
This means you can piggy back on the trust the website you are targeting has already built.
If you make your landing page look legit enough you can create something that looks ‘normal’ and apart of the website they are visiting.
In my case it was…
Banks, credit card websites, investment sites. Anything related to the financial sector of america!
Anywhere people would log into their accounts and see the damages that had been done to their finances, my landing page would popup and offer them a solution to their problems.
This worked extremely well..
Not only did I gross $18,000 in sales a month, but the cost of running that ad was only $3,500 a month. It had an amazing 500%+ ROI. Which is probably hard to believe, but I’ve had campaigns that did over 1000% ROI with PPV.
It may not be the biggest traffic source in the world or the best quality, but the unique ability to market your products with some out of the box targeting ppv gives you, allows you to attain insane ROI’s on your campaigns… if you know what you’re doing.
Important lessons to learn from this case study and how to get into PPV marketing yourself…
The key takeaway I want you to learn from this case study is simple, but very important.
Think outside of the box with your marketing.
PPV isn’t as big as it once was, but it’s still a very effective way to market your affiliate products using some outside of the box marketing that can give you drastic R.O.I. %’s you wouldn’t think was possible.
If you are interested in learning more about PPV, I’m thinking about putting together a guide if there is enough interest. So leave a comment below if you would like to get your hands on an early version of this guide. However…
If you are interested in starting with PPV right now, feel free to add me to skype @ Hardlinemarketing and I would be happy to talk with you and give you some advice on how to start and what network to start with.
I hope this post serves you well. Go out there and make some money!