When you think about how to monetize your blog, most of your attention is generally focused on two things:
- Your blog posts, where you build relationships with readers and perhaps promote offers from time to time.
- The space surrounding these posts (such as the sidebar, header and footer), where you place banners and text ads.
However, what most people fail to realize is that your blog comments offer you yet another way to make money.
In fact, you can turn these visitor comments into cash using three proven methods. Read on…
Turn Comments Into FAQs
Ever notice that a lot of your comments are actually questions from readers?
This is particularly true if you post pre-sell articles, product reviews and comparisons or similar promotional articles. Suddenly you’ll find your comment section is flooded with questions.
But here’s the thing: If these blog readers have questions, then you know your other prospects have questions, too. And your other prospects probably have the exact same questions. So what you can do is turn these blog comments into a FAQ (frequently asked question) article that you can use to overcome buyer objections and eliminate your prospects’ resistance to buying the product.
If you own the product you’re promoting, then you can post this FAQ on your sales site. Otherwise, post a link to this FAQs page whenever you promote the affiliate product!
Use Them as Testimonials
Whenever you post about a product, you’re likely to also get plenty of comments from satisfied buyers.
Sometimes these buyers will even answer the questions from prospects. And you can bet their answers will be full of praise about the product!
So here’s what you do: Ask permission to use these testimonials. Then republish these pieces of social proof on your sales pages, pre-sell articles and everywhere else you promote the product!
Create a New Tips Article
If you post an informational article (such as a “how to” article or even a tips article), you’re bound to get people replying to your blog post with their own high-quality tips.
This makes for great spider food for search engines. But you can leverage these comments even further by compiling them into a new article that benefits both you as well as the authors of these tips.
First things first: You need to ask the comment authors for permission to compile their tips. In exchange, you’ll promote their site, products or services within the article. Naturally, you’ll promote your own site, too.
Then you post this brand-new article on your blog and encourage the tips contributors to do the same.
Indeed, you should encourage them to share the article on forums, on their Facebook pages and everywhere else that content-sharing is allowed. Because the more all contributors share the article, the more everyone benefits!
Most people toss a blog online, publish some content and then wait for the big bucks to roll in. It rarely happens… unless you know all the tips and tricks like the ones I just shared with you.